Saturday, December 28, 2019

Segmentation, Targeting and Positioning - Free Essay Example

Sample details Pages: 1 Words: 342 Downloads: 9 Date added: 2017/09/13 Category Advertising Essay Did you like this example? MKW1120 Week 8 submission: Market Segmentation, Targeting and Positioning Segment Name| Brief Profile| Sports Shoes Features| â€Å"Run Scotty, Run†| Adult males who like to run on the weekends. | -cushioning impact, shock absorption, good heel control| â€Å"Gym Junkies†| Adult females who are gym members. | -lightweight shoes to prevent foot fatigue-extra shock absorption-double-lasted combination of leather and mesh(support ventilation)-solid rubber with micro-grip for traction on smooth surface-mid-sole sidewall stitching, high airbag -elegant with futurist design (Puma)| â€Å"Hit and Giggle†| Adult female social tennis players. -stability inside and outside shoes-flexibility in the sole beneath the ball of the foot for quick movements-neutral-cushioning shoes for shock absorption -softer soled shoes on soft court -lightweight shoes-price range: $40-80 (Wilson Pro Staff)| â€Å"The Pros†| Professional male football players. | -lightweight syn thetic leather mixed with breathable mesh for cool yet supportive fit-heel inner sleeve offers an improved lockdown-exterior heel cup improves for fast motion -cleats incorporated medial and sideways wraps for better support| â€Å"Lil’ Tackers†| Male and female children who play sub-junior football. -rubber outsole to deliver the traction on the field-synthetic upper with ankle strap for support-phylon midsole for lightweight cushioning-design with a secure midfoot strap and blade style cleats provide strong grip on the field| â€Å"Fast Off the Blocks†| Male and female professional sprinters. | -motion-control shoes -durable rubber outsole for great traction-cushioned insole and collar for a comfy fit-lightweight, stiff and durable-upper part is perforated for breathability| â€Å"The Long DistanceRunner†| Male and female marathon runners. -neutral-cushioning shoes to absorb impact-stability along the medial side of the shoes-lightweight cushioning and durability-maximum rearfoot shock attenuation in all levels of movement| â€Å"Groovy Grandparents†| Over 60s retired couples interested in maintaining health and fitmess. | -comfortability, stability and lightweight-preferable of traditional style shoes-reasonable price| â€Å"Urban Fashionistas†| Adult males who wear sports shoes as fashion. -more preferable on fashionable sneakers (Nike High Dunk, Nike Air Force One)-sleek full grain leather, variety of colour scheme-modern skateboarding style, logo stitched outside heel for status, artistic design for self expression (Nike)- unigue and luxurious, lifestyle design (Puma)-price range: $100-150 (Puma, Nike, Adidas)| Don’t waste time! Our writers will create an original "Segmentation, Targeting and Positioning" essay for you Create order

Friday, December 20, 2019

Is There Pressure On Music Artists Be Successful

Is there pressure on music artists to be sexual in order to be successful? Introduction The music industry can be an awfully harsh environment for young impressionable music artists. Along with extremely impossible body image standards, some say there is an even bigger pressure to be sexualised or objectified to be successful. There is no doubt that music artists have become more and more sexualised in music videos and in the media in the last decade or so. Originally the research topic was based around how much society is sexualised. The topic was then changed to the pressure on society be sexualised, then refined further to pressure on music artists instead of society. The research final question chosen was ‘Is there pressure on music†¦show more content†¦In an interview with Nicole Sherzinger she discussed issues in the music industry, sexualisation and reference to sex sells. â€Å"To be honest with you, I sometimes wish I were more slutty. I’d probably be a lot more successful if I were. This is such a tough industry. To make it, you really have to sell your soul to the devil.† This viewpoint suggests there are artists that would like to be more sexual because they believe it will generate more recognition and popularity. This quote is also relevant to the research question ‘Is there pressure on music artists to be sexual in order to be successful?’. â€Å"When asked if she sold her soul to the devil: â€Å"No, I haven’t. That’s probably why I haven’t quite reached the top of my mountain. I mean, where’s my Tony Award, my Grammy, my Oscar? Why don’t I have any of those things yet?†Ã¢â‚¬  This quote refers to her not selling herself enough to reach her higher goals. She is saying that she isn’t as famous as she could be because of her refusal to be sexually explicit. What is sexualisation? Sexualisation is a large part of the chosen research question. ‘Is there pressure on music artists to be sexual in order to be successful’, the ‘sexual’ part of this question is relevant to sexualisation. It was appropriate to look at what exactly is sexualisation. This definition was found on a paper done by Jill Niebrugge-Brantley. It accurately depicts what sexualisation is andShow MoreRelated21st Century Female Artists : Sex Appeal990 Words   |  4 Pages21st Century Female Artists: Sex Appeal in the Music Industry From wearing cupcake bra outfits to basically performing in a lavish swimsuit, Katy Perry has demonstrated how women in the music industry use sex appeal to captivate their audience. In today’s society, it isn’t uncommon to see female artists in very revealing, flashy outfits surrounded by flashing lights and steam. Artists such as Miley Cyrus and Nicki Minaj have certainly made news headlines for their audacious performances. In manyRead MoreBlack Women’s Role in Popular Culture: An Analysis of The Venus Hip Hop and the Pink Ghetto1155 Words   |  5 Pages In modern day society, popular culture has gained equal status to world issues and politics. Music, movies, and literature have started cultural revolutions and challenged the straight-forward thinking many individuals have accepted in the past. But while popular culture can advance new ideas and create movements, it also has the ability to challenge advancements society has made. Imani Perry’s essa y, The Venus Hip Hop and the Pink Ghetto, focuses on hip hop and its negative impact on women andRead MorePolyphonic Hmi: Mixing Music and Math749 Words   |  3 PagesPolyphonic Hmi: Mixing Music And Math 1 PROBLEM STATEMENT After failing at their first attempt to enter the music industry, Polyphonic HMI (hereinafter referred to as the â€Å"Company†), is releasing Hit Song Science (HSS), software used to predict future hit songs with 80% accuracy. An integrated marketing strategy, needs to be developed to launch an innovative product, in an industry typically known for â€Å"gut instinct† and therefore likely to meet strong customer resistance. Thus there are two keyRead MoreHip Hops Betrayal of Black Women961 Words   |  4 PagesHop’s Betrayal of Black Women The Hip Hop music industry is infamous for being controversial. In the article Hip Hop’s Betrayal of Black Women there’s a debate on whether the exploitation and constant verbal slander of women should be acceptable just because it sales records. It presents the question that why is it that male poverty breeds sexism? Even though women may have lived in the same environment males still see women as the enemy in their music in an effort to sell records. If you listenRead MoreSong Is Popular Among Teens988 Words   |  4 Pagesback in the 1980’s. Madonna’s actions set her apart from other music artist and caused society to relook how young adolescence males and females were acting out in the response to a young female that was sexy, talented and has the spirit of free will to do things against the norm in the music business and society. I feel these two-female music artists now and then feed off young adolescence psychological emotions to promote their music and make money. Secondly, the important concerns that the songRead MoreThe Era Of Rock And Roll1533 Words   |  7 PagesThere are many genres and eras of music that helped shape music today. Rock and roll for example, is by far the most influential and diverse genre in the music business. The most significant era of rock and roll is The British Invasion including music by The Beatles, The Rolling Stones, The Who and Fleetwood Mac. These artists helped to establish The British music industry by serving as a viable center for music creativity and help make other artists achieve international success. The British InvasionRead MoreThe Sound Recording Amendment Act1401 Words   |  6 Pagesa new era for the music industry. The Sound Recording Amendment was enacted due to the bootlegging of vinyl records in hope of preventing the coping of music. Coincidentally, the issue of bootlegging music remains unsolved. â€Å"Much of the animosity toward our existing copyright framework stems from the unpopula r tactics of the record industry, which tries to enforce copyright laws to sustain an increasingly outmoded system.† With the introduction of the Sony Walkman in 1979, music became more limitedRead MoreLearning From Mistakes: The Pact and The Gridiron Gang Essay1185 Words   |  5 Pagesnever know their true purpose in life. Now of course most mistakes you will have to pay for but, every great person has made some sort of mistake to get them where they are now. Every mistake in life is a lesson that contributes to making people successful. The Pact is about three young men (Sampson Davis, George Jenkins and Rameck Hunt) growing up on the streets of Newark, New Jersey around the 1980’s and follows them up until their college graduation in the early 2000’s. They already had the oddsRead MoreFor My Project, I Decide To Focus On My Own Music Project,1336 Words   |  6 PagesFor my project, I decide to focus on my own music project, Opaque Eyes. Opaque Eyes is a indie, dream pop and ambient music project that started in spring of 2016, and has a few small releases, and one EP release. The project also has a nice visual aspect to it – where I make all my own cover art and visuals to go along with releases. I have many goals for this project and where I would like to take it. I have a few releases planned for the end of the summer and am planning on many collaborationRead MoreDigital Technology on the Media Industry1499 Words   |  6 PagesExplore the impact of digital technologies on the music industries In recent years, digital technologies have changed dramatically, consequentially having a significant impact on the music industry, who have been forced to alter their methods of production; to counteract the increased fickleness of music audiences, whose tastes are ever-changing and seek instant gratification. The evolution of the music industry has been acutely influenced by the developments in technology. It could be argued

Thursday, December 12, 2019

Empathy An Integral Model in the Counseling Process

Questions: 1. Why is suicide one of the hardest of all things for someone to bear? 2. What is society's response to suicide? 3. What may surprise and frighten some bereaved clients? 4. Which three things can the counsellow say in order to reassure a bereaved client about the intensity of his feeling? 5. What alarming yet normal phenomena might a bereaved person esperience? 6. Which signs or features may identify someone as requiring special help? 7. Who can a counsellor seek assistance from if he fears his client is at risk of suicide? 8. Why should a counsellor never be afraid to ask direct questions about suicide? 9. Describe the differences betweenj normal denial and pathological denial? 10. Why should the rights of a bereaved person be respoected? Answers: 1. Within the social context, suicide is considered to be the hardest of all things for someone to tolerate especially if someone is really close to the victim. It is majorly because of the various reasons of distresses, the individual feels that the death is the fault of his in some or the other way. Generally, people accept the occurrence of a natural death or that which has been known for a sometime. But, suicide is such a death that is completely unpredictable for the people of a society. It has a violent and brutal face(Clark, 2010). For anyone, the reality of suicide is really harsh to accept, especially that of a closed one. He or she may not be even a bit aware of the probable reason and so hardly bears the reality that the victim is gone forever. The concept of suicide makes a bereaved individual quite vulnerable from inside. It becomes intolerable for him to accept and adjust the sheer absence of the loved one. 2. Society has a vivid response towards the concept of suicide. When such a violent incident occurs, it is a common belief and thinking of people that someone has to take the blame of such a reality, and hence the society responses in a way that it has to lay the entire blame upon the person who is the closest to the deceased. The consequence is even worse than mere lack of sympathy. The society is said to response so as to accuse some or the other for occurrence of such an incident. The reaction is severe if the accusation is accepted, and if denied it would draw serious interference along with the process of mourning (Douglas and Morris, 2015). The societys response towards suicide is negative. It has been a common response of society that suicide means a blame on an individual or situations that led to such an incident. It has more to do with the guilt of an individual than that of personal weaknesses. The response of society can be interpreted variedly; more preferred is that of linking the blame of such an incident with someone very close to the victim. 3. For bereaved individuals, suicide may appear to be a drastic solution to counteract the issue of bereavement. It is often deemed to be an approach of attaining reunion with the loved one who is dead. Suicide may even end the process of grievances, misery and alienation. Some of the bereaved clients may feel surprised as well as frightened because of the sheer intensity of their imagining as well as emotions, specifically to follow a death which was violent in nature(Haugen and Box, 2006). It is important for them to receive advices from counselors regarding their mental state, whether their feelings and thoughts are normal or not, and whether it is normal to express grief by crying. All these may be imparted explicitly as well as by attitude which reflects that the counselor is least alarmed or surprised or frightened by any of such feelings. 4. When a bereaved client approaches a counselor, there are some aspects that the counselor must clarify before initiating the aid process. It is important for the counselor to assess and know at the very beginning about the mental condition of the bereaved individuals. He may ask question like as to how the client interprets the given situation, how he feels about the whole thing, and that of his entire thought and feelings if the situation (Hughes, 2003). Discussion on these matters would enable the client to speak his heart out to the counselor and that the counselor would receive an idea about the current mental state and condition of the bereaved individual. It is by means of a continued question session followed by discussion that the mental condition of the bereaved individual can be assessed and identified. 5. It is quite significant to understand that all those who try helping the bereaved must know the normal thing. All bereaved clients are so shocked by the unusual feelings of grievances that they often feel they are going insane and that of abnormalities. Such feeling is witnessed during experience of intense feelings of bitterness or anger, but can arise in context to perception disturbances(Neimeyer, 2000). Another common indication of insanity is that of hallucination and may be alarming towards those clients experiencing hypnagogic hallucination of someone dead. Clients may be reassured of the normality of such phenomenon. Another alarming source is vivid nightmare. Distraction, difficulty in memorizing things and minor sense of unreality are some attributes of specific reaction of bereavement which may result in client concerns. 6. From various situations that a client goes through, it may be easily predicted if the client needs some help and support or not. The absence of grief at a situation where grief was expected, prolonged physical symptoms, cases of panic, excessive guilt feelings or anger or intense grief much beyond normal state must be considered to be the signs or indications that the client need some help. The signs must not be interpreted that the client is going through the phase of insanity as psychosis like that may seem quite rare outcome of bereavement( , 2007). Clients exhibiting theses sings need special care and support. The counselor determines that the bereaved individual needs support and help when he feels observes some unusual behavior in the client. When situations become tougher and severe, it starts reflecting upon the individual who has been exposed to the adversities of such situations. 7. Despite efforts of counselors, if it is assessed that the client is at worsening condition and for any reason the counselor feels that his support is not adequate for the client to recover from such a situation, he must seek advices from experts in this field. General practitioner must be brought to the picture. The client should be given assistances of psychiatrist and this would be effective and helpful if it is predicted that the client has a tendency of suicide. Often situation may get severe and worsening for counselors(Westefeld, 2000). They may feel and realize the need for improved and more effective treatment rather than mere discussion and problem-hearing. It is then that they feel the need to recommend the bereaved individuals to psychiatrists of other medical experts. 8. Counselors must not be afraid of asking direct questions related to suicide to the clients. it is important that the counselor comes to the actual matter of concern directly rather than going round and round. It is quite common that the bereaved individual would say that he would not care if he dies the very next day, and remarks like that may make the counselor little concerns. However, a client who seriously thinks of ending his life somehow must be recommended to a psychiatrist. In case if the client refuses to seek help from a psychiatrist, then at least the counselor must provide advices to the bereaved client(Townsend and Bagby, 2006). Normally, a bereaved person always tells about his intention to someone. Any direct question regarding such aspects to a client evokes him to answer directly if he has contemplated seriously such an action. Normally people feel scared to mention about suicide as if it would really occur if they mention. However, if a counselor asks a simple qu estion if that it had been so hard for him that he had decided to end his life can actually help him save a life. 9. The main distinction amidst normal and pathological denial is that within normal denial, substitute process is perceived to appear either conscious like soldier fighting for flags, and even unconscious but socially acceptable like old maid keeping pet as a companion. On the other hand, pathological denial refers to unconscious substitute to defend intention. It is one of the displacements like we learn from dreams or a primary source(Reis and Cornell, 2008). 10. Bereaved individuals have several rights like that of the right to expect considerate care for sake of their loved ones being dead. These rights must be respected by one and all. It is because then the society respects these rights of the bereaved individuals, it actually becomes easier for the bereaved individuals to bear the grief of losing loved ones(Paulson and Worth, 2002). When bereaved individuals are faced with grief situations, they need considerable care and concern from the society. Hence, some key rights are granted to them. When the society grants these rights and shows considerable respect towards these, the bereaved individuals feel pacified and relaxed and thus it becomes easier for them to accept the grief situation and move on. Adequate care and concern help them forget recover from such situations easily and steadily. References Clark, A. (2010). Empathy: An Integral Model in the Counseling Process.Journal of Counseling Development, 88(3), pp.348-356. Douglas, K. and Morris, C. (2015). Assessing Counselors' Self-Efficacy in Suicide Assessment and Intervention.Counseling Outcome Research and Evaluation. Haugen, D. and Box, M. (2006).Suicide. Farmington Hills, MI: Greenhaven Press/Thomson Gale. Hughes, R. (2003). Suicide Grief Work and Pastoral Counseling.American Journal of Pastoral Counseling, 6(2), pp.43-62. Neimeyer, R. (2000). Suicide and Hastened Death: Toward a Training Agenda for Counseling Psychology.The Counseling Psychologist, 28(4), pp.551-560. Paulson, B. and Worth, M. (2002). Counseling for Suicide: Client Perspectives.Journal of Counseling Development, 80(1), pp.86-93. Reis, C. and Cornell, D. (2008). An Evaluation of Suicide Gatekeeper Training for School Counselors and Teachers.Professional School Counseling, 11(6), pp.386-394. Townsend, L. and Bagby, D. (2006).Suicide. Nashville, Tenn.: Abingdon Press. Westefeld, J. (2000). Introduction to the Major Contribution on Suicide.The Counseling Psychologist, 28(4), pp.443-444.  , (2007). Suicide Postvention in Schools.koreajournalofcounseling, 8(1), pp.161-180.